About us
Where Protection Meets Peace of Mind
At Lifeworthy we exist to deliver genuine peace of mind and financial liberty to families through expertly matched protection plans. We shop the best carriers — Mutual of Omaha, AIG, F&G and more — so you never have to wonder if you made the right choice.
Anthony Guadamuz, Founder
"I want you to have a smile on your face, and joy in your heart, every time you see the coverage withdrawal on your bank statement — because you know what it means. It means that you have peace of mind. It means that your beautiful family is protected.”
Lifeworthy is built on one promise: We shop the best fit — never the highest commission.
Lifetime relationship focus. We only win when you stay protected and happy about your protection for life.
Your Family First
Best-Fit Shopping
Lifetime Partnership
Every recommendation protects what matters most to you and your loved ones.
We compare top carriers side-by-side so you get the perfect plan for your budget and needs.
We earn your trust through service, not one-time sales. Referrals come naturally when families smile every month.
Why Families Choose Lifeworthy
Families choose us, because we provide peace of mind each member, which is freeing in a beautiful way for the entire family.
The reality is illness and death are a part of life. We ignore these aspects of reality at our own peril. At Lifeworthy, we take our vocation seriously, that means we are invested in helping families work through the process of thinking about how to properly prepare and plan for the inevitable.
“Media in vita morte sumus” — (Latin for “In the midst of life we are in death”) is traditionally attributed to Notker Balbulus (c. 840–912), a Benedictine monk and poet from the Abbey of St. Gall in Switzerland
Just A Few More Reasons:
Licensed in FL, OR, PA with active contracts across premier carriers
Senior underwriting expertise that shops for you
Transparent, no-pressure process built on God-fearing values of honesty and care
We prepare for life’s realities so you can live fully and freely
Ready to Protect Your Family’s Future with Confidence?
Mortgage Protection that pays your family the mortgage upon illness/disability/death (unlike PMI that protects the bank) • Income replacement options • Term, Whole Life, Indexed Universal, Universal Life, final expense, annuities • Instant comparisons from Mutual of Omaha, AIG, F&G + more